bottle carrier thingy
This is the give-away Lund university currently use to draw attention to themselves at conventions. It's a bottle carrier. You can attach it to your backpack or whatever so you don't have to carry the bottle yourself. Y'know, because bottles are so heavy.
I've put up three guidelines to maximize the effect of give-aways:
1. Should be attractive to pick up on the convention (to open up for further conversation with your visitors)
2. Should be attractive to use outside the convention (to give your visitors better value and make the give-away be seen more often = exposure)
3. Should have a clear connection to your institution's area (to make a statement about your organization)
This give-away only fulfills number one. It was a sad, sad choice by the university.
At least it made for a pretty image in my report.