What were today’s content strategists up to back in 2001?

To help reveal the well-trodden paths that have led to an increasing number of web professionals practicing elements of content strategy today, we have to travel back ten years to 2001.


This map shows the 227 answers content strategists gave to the survey question "What job title, if anything, did you have written on your business card ten years ago?". The size of the primary and secondary nodes indicates the number of links between occupational groups, while the thickness of the lines (or "edges") indicates the weight of the relationships between two nodes.

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Taken on August 17, 2011