Modern Tailor / Ettemadis fit comparison
Purple shirt is my bespoke Ettemadis shirt I measured for the blue Modern Tailor shirt. You can't see from this perspective, but shoulders and sleeve length were perfect fits and shirt length was as ordered (my Ettemadis shirt is a tad long). Unforunately they were off by about 1.5 cm on the chest/waist/hip and the sleeve width, as demonstrated above. Might want to subtract 1.5 cm on those if you're ordering one from a shirt measurement too.
Update: after wearing it for a while I think it might be a mistake on my part on the curved armhole measurement, which is a b*tch to measure.