This ad appeared in Canadian publications in 2002. An example of propaganda by the big lie. Pfizer must have spent many millions of dollars on just this one ad. The implication is clear, you will not die as long as your blood "cholesterol" is low and you had better take a statin for it if it isn't. This was and is a lie. In primary prevention there is no evidence any life has been prolonged by a statin. The corollary implication is that as long as your cholesterol is low you can eat anything. No problem with eating those chocolate-coated ice cream bars and weighing 300 pounds.
I don't think it is just a coincidence that the pandemic of obesity and Type 2 diabetes started a few years after the licensing of the first statin, Mevacor, in 1987.
Anything that encourages food addiction, especially statins, is unethical. Statins should be withdrawn from the general market and reserved only for those very rare patients with xanthomas (clinically evident deposits of cholesterol in skin or tendons) and severe congenital lipid problems..