Cell phone provider au by KDDI is using these three heroes, plus Princess Kaguyahime, in a series of TV commercials
• 金太郎飴(Kintarōame) = "cylindrical candy made so that the same patter appears
wherever it is sliced"
• 飴(ame) = "candy, syrup"
• 金太郎(Kintarō) = "boy hero of Japanese folklore, who befriended animals and
had supernatural strength" (濱田岳)
• 桃太郎(Momotarō) = "Peach Boy, an Okayama legend" (松田翔太)
• 浦島太郎(URASHIMA Tarō) = "fisherman who returns to his village to find that 300 years have passed" (桐谷健太)