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NYC - Times Square: Burn Notice Promotion | by wallyg
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NYC - Times Square: Burn Notice Promotion

On July 10, 2008, USA Network held a promotion in Times Square to promote the second season of its original series, Burn Notice starring Jeffrey Donovan and Gabrielle Anwar. The marketing stunt featured a 50-ton sand castle, by the Michael Allen Group, on Military Island, and a roller-bladingng street team handing out Frisbees, lip balm and sunscreen to pedestrians. Broadway actors on their own roller skates performed “Disco Inferno,” with newly constructed lyrics for Burn Notice.


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Taken on July 10, 2008