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Doug Blane’s pictures published in The Open University Research Degrees Prospectus 2007/2008 Page 15 | by DougBlane.com
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Doug Blane’s pictures published in The Open University Research Degrees Prospectus 2007/2008 Page 15

I was commissioned by The Open University to take 6 pictures for their Research Degrees Prospectus 2007/2008. There was a two week deadline for this commission. The pictures needed to meet the following criteria in the creative brief:

 

Fresh – contemporary, modern, light

Engaging – real, inviting, thoughtful

Interesting – relevant, everyday

Everyday, familiar – personal, relevant, genuine, capturing the “real moment”

Aspirational – exciting, going somewhere

Intelligence – sophisticated, surprising

Imagination – humour and creativity, without being frivolous or wacky

 

These are the pictures that they chose. The other pictures are available for use through Alamy:

 

www.DougBlane.com/alamy/mk

 

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Taken on October 16, 2006