ALIFE X UHURU: PRIVATE PROPERTY
NEW YORK ART DEPARTMENT

present:

ALIFE X UHURU DESIGN:
PRIVATE PROPERTY
MAY 14 – MAY 17, 2011

NEW YORK ART DEPARTMENT AT THE HOLE 312 BOWERY NEW YORK NY 10002 12 – 8PM DAILY

A SUSTAINABLE FURNITURE COLLECTION FEATURING NEW YORK CITYʼS INFAMOUS EARSNOT, SEMEN, JIM JOE, KR, MAX FISH & ALIFE

NEW YORK DESIGN WEEK—New York Art Department is proud to present PRIVATE PROPERTY, a collaborative project between downtown-New York lifestyle brand ALIFE and Brooklyn-based contemporary furniture manufacturer UHURU.
PRIVATE PROPERTY brings together high-end sustainable furniture design and downtown New York graffiti culture: The project counts on the participation of infamous graffiti writers EARSNOT, SEMEN, JIM JOE and KR; legendary Lower East Side hang out Max Fish and its unruly clientele; and lifestyle brand ALIFE—all of whom have produced self-titled pieces.
To be displayed for sale during New York Design Week, the idea behind the project began as a friendly conversation between Alife and New York Art Department founders Robert Cristofaro and Arnaud Delecolle, and Uhuru founders Jason Horvath and Bill Hilgendorf. The four agreed to collaborate and create a New York-centric project that would represent all partiesʼ respective areas of expertise.
The result is a unique collection of handcrafted sustainable furniture that plays with the concept of vandalism, private property and each's appropriation of the other.
PRIVATE PROPERTY is produced by creative consultancy and design company New York Art Department with support of lifestyle brand-consultancy company WhY-Q.
"The collaboration between ALIFE and Uhuru creates a dialogue between designers and artists, Urban landscapes and interiors. Ultimately, it will aim at producing a merging of viewpoints to challenge conceptions between fine art and furniture," says Jason Horvath.
“This project allows ALIFE to play and execute with yet another medium. This is the first time ALIFE applies its vision to furniture, but it's something we've wanted to do for a long time. It's more quality content from the ʻalifevisionʼ,” says Arnaud Delecolle.
“The artists selected for this project represent Alifeʼs vision of the New York graff scene. Each individual chosen in this lineup is recognized within the New York downtown lifestyle as a trailblazer in his respective niche. Whether it be manufacturer of art supplies, DJ to the “Downtown”, wordsmith or just an infamous personality within the graffiti scene, all have all paid dues and contributed to this art form,” says Rob Cristofaro.
"Getting involved with NYAD to produce Private Property was a no brainer for WhY-Q. For the past 10+ years WhY-Q has produced avant-garde events such as Ryan McGinley's first solo exhibition & the NY Minute Exhibition in Rome, we felt this was one of those events: Real New York street art collaborating with real New York high end furniture design. It hasn't been done before," says Why-Q Partner Teddy Liouliakis.
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