ALIFE ART MACHINE AT THE HOLE, 2011
The machine's flat white body is reminiscent of a gallery's stark white walls and the artists' works are shot with an old polaroid camera using expired polaroid film (the film is no longer manufactured).
Aside from a nice white frame, the expired polaroid film produces images that have a unique quality. You see what's in the box, but you don't see it HD. You are left to imagine the actual product in high resolution and base your purchase on impulse, a gut feeling or a previous knowledge of the Artist's work.