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Kiera cupcake

Imagine if you were unable to touch or kiss your newborn baby. This is an ordeal thousands of families, whose child arrives too soon, too small or too sick, are forced to go through each year. But you can help. By baking and selling cupcakes, you’ll be raising funds to help support families during what can be a very lonely and frightening time, and to provide a brighter future for their babies.


Some facts and figures:


• There is a shortage of 1,150 nurses to care for the 70,000 babies in need of specialist hospital care in England. Less than a third of units have enough nurses to meet minimum standards.

• Neonatal units are working way above recommended occupancy levels meaning there is no safety net for peaks in the number of babies being admitted to units.

• Families of babies admitted to specialist hospital care face a crippling financial strain on top of the normal costs of having a new baby.

• Over half of parents face the prospect of not being able to stay near their baby in hospital due to a shortage of overnight rooms for families.


Cake A Difference is the annual fundraising initiative from Bliss, the special care baby charity. Bliss offers guidance and information at a critical time in families' lives, funds ground-breaking research and campaigns for babies to receive the best possible level of care regardless of when and where they are born. Cake A Difference 2011 takes place from 14-20 February 2011. For more ideas on how you can support Bliss contact


Go ahead, bake my day!


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Taken on February 15, 2011