20110227213531

  • Alexander Fox 4y

    Is one the with the smaller box really once cent more expensive?
  • Julián Guerrero Molina-Prados 4y

    Whoa.

    So, is LEGO finally making smaller boxes? Thanks Ole Kirk. It would be nice that, in addition, smaller boxes cost less.
  • cowbug81 4y

    No, same price, I moved the bigger box from its spot on the shelf to the spot next to the little box for the picture, $24.96 is Battle of Naboo's price tag.
  • Paweł Kamiński (pkmovies92) 4y

    Weird..
  • smart_as_a_brick 4y

    Cool.
  • #Bosnia #Chechnya 4y

    What ?!
  • Eduardo Gavilán 4y

    lol xDDD
  • Brucewaynelego-Toyshansolo 4y

    Cool...i hope they do it with every Theme....Worldwide...for collectors its much better to have smaller boxes ;-)
  • Julián Guerrero Molina-Prados 4y

    Well, nevertheless, it's nice to see LEGO taking care of the waste, the environment, and so.
  • to_animate 4y

    the only reason why they had larger boxes, is to push competitors off the shelf and to make the size appear to justify the price point
  • Jammiedodger714 4y

    Great!
    I'm glad LEGO are being more responsible!

    On a plus, there's something oddly retro about this change!
  • eurobrickZzz 4y

    is it thicker?
  • Joel Baker 4y

    to_animate Just speculation: With LEGO dominating the construction toy market, it may be that they are able to sell more product if stores are able to stock higher quantities of individual sets AND replenish stock on hand in advance (ie no more going to 3+ stores to find they are all sold out of that set you'd been wanting)
  • I am the Rebel spy! 4y

    Which Walmart was this picture taken?
  • Adam Fox 4y

    'Bout time. I'm tired of all this Danish air in my boxes. Also, I think they should of done this earlier, but they kept them big to make it look like you're getting more for your money. (when I got the Imperial V-wing, it didn't look like $20 USD to me, but the box did, see?)
  • Evan345 4y

    Stocking will be so much easier.. yay!
  • Alex S. (USA) "LEGO Hunter" 4y

    I was just at my local LEGO store (MA/USA) and pretty much their entire inventory was replaced with smaller boxes. It is one of the few stores LEGO is testing out the new box sizes.
  • FoxPrimus 4y

    I totally agree to the smaller sizes! When I was working at a Toy'R'Us I was stupified by how small my StarWars display always was and really... that's one of their top sellers!
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Taken on February 27, 2011
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