BIG Show Attendees - What Will It Take to Thrive in the Global Arena
Retail's BIG Show's 4 day educational program includes more than 125 sessions, 10 tracks, and 250 speakers.
As we have witnessed the global race of retailers expanding to new markets, two prominent strategies have dominated: expansion of mass market retailers in the fast-developing countries known as “BRICS” and a global expansion with almost no concept localization by “segmented” retailers with strong brands. In order for retailers to be successful now, innovative concepts and methods are needed to exceed customer expectations in the global arena. This session will feature results from a study evaluating retail internationalization trends and provide insight on fresh, new strategies for successfully expanding into new countries. Executives will share their perspectives and lessons learned during the execution of their company’s multi-national expansion plans.