Fiat 132 (1978) no half-Italian
Is your car only half – Italian?
You’d be surprised how many Europeans cars have some Italian in them. And it’s not just the Italian sense of design that’s sought after by the car manufacturers of the world. We’ve developed scores of engineering innovations that have been used in other countrie’s cars. For instance, the front – mounted transverse engine with in-line gear box, first produced on a mass scale by Fiat, is now being copied by Volkswagen, Ford, Honda, and Chrysler. A system of valve adjustments was developed by Fiat and it was copyrighted an adopted by Volvo, Volkswagen, and Audi. And the way the suspension of Italian cars is put together gives them their incredible feel and mastery of the road, which has been imitated by car makers all over the world, but not exactly duplicated. And that’s the point. No matter how much of Italy they put in a French, German, English, Japanese or Swedish car. It’s still not an Italian car. It doesn’t come from the country that’s won more races and rallies than any other country on earth. It doesn’t come from 80 – year tradition of excellence in engineering and design. And it doesn’t come from the Fiat Group, which includes Lancia and Ferrari. So the next time you buy a car, instead of getting one that looks, drives or feels the road kind of like an Italian car, why not buy the real thing instead? Like a Fiat.
Half – Italians:
Lotus Esprit (Designer Giugiaro), Triumph Spitfire Mk IV (Designer Michelotti), Rolls – Royce Camargue (Designer Pininfarina), Volkswagen Golf (Designer Giugiaro), Isuzu 117 Coupé (Designer Giugiaro), Volkswagen Scirocco (Designer Giugiaro), BMW 2000 Touring (Designer Michelotti), Triumph Dolomite (Designer Michelotti), Peugeot 604 (Designer Pininfarina), Peugeot 305 Berline (Designer Pininfarina), Peugeot 104 Coupé (Designer Pininfarina), Volvo 262 C (Designer Bertone);