Reebok CrossFit Toronto Launch - Flash Mob
At noon on Wednesday, February 22, a 15,000-pound shipping container descended from 30 ft. above Yonge and Dundas Square to reveal Reebok's new global campaign, The Sport of Fitness Has Arrived. Following the drop, a flash mob of 250 people filled the square and preformed an exciting fitness-inspired routine. CrossFit elite athletes, including the 2011 and 2010 Fittest Man on Earth, demonstrated a jaw-dropping CrossFit WOD (workout of the day).
The event was part of Reebok's global CrossFit campaign, recently launched in New York City and Paris, with London and Tokyo to soon follow. Toronto was the only Canadian city to reveal a launch within the international marketing campaign.
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