The ATF "Kelmscott" Faces
Bullen, H.L. [pen-name Quadrat] (1906-1907): Discursions of a Retired Printer. In The Inland­ Printer 38:353-359, June 1907.¹ The story of ATF's "Kelmscott Faces" begins on page 2 of this excerpt. Cloister Black is discussed on page 5, column B.

Annenberg² writes that Bullen had been employed by ATF in 1892-c1898, when he arranged for safe storage of its members' catalogs and records. When he rejoined ATF in 1908, he volunteered as the Historian/Librarian and continued in this capacity until his death in 1938.

During preparation and publication of his series of 16 discursions, he "campaigned" for this position by suggesting a national printing library in the first installment, and later by advertising for and acquiring a world-class personal collection of rare books and typographia that he "lent" to the ATF Library until it was transferred to Columbia University in 1934.

In this context, it is helpful to recognize that Bullen's "Discursions" were written as a "job application." He attributes all typeface designs to typefounders, particularly to then-current ATF executives. This installment (11th in the series) is especially solicitous of J.W. Phinney, who produced ATF's controversial faces "inspired by" the designs of Nicholas Jenson and William Morris. More accurate information on the actual designers had been published in the Inland Printer by William E. Loy in 1898-1900.³


The caption for Morris' "Golden" face is mis-labeled "Troy," and Troy/Chaucer is likewise mis-labeled "Golden."

¹Bullen, H.L..: Discursions of a Retired Printer. In The Inland­ Printer (Chicago, 1906-1907).
²Annenberg, M.; Saxe, S.O. [Editor]; Lieberman, E.K. [Index] (1994): Type Foundries of America and Their Catalogs, pages 11-13. Oak Knoll Press, New Castle, DE.
³Loy, W.E.: Designers and Engravers of Type. In The Inland Printer (Chicago, 1898-1900).

Learn more about William Morris, his types and his impact:
12 photos · 53 views