Binner Engraving Co., 1897
Like Binner and Binner Gothic, ATF Florentine was originally hand-lettered by personnel of the Binner Engraving Company (Milwaukee, Chicago).
Binner placed this advertisement in the Inland Printer, May 1897. The lettered slogan, "Binner Plates Mean Perfect Plates," unmistakeably matches ATF Florentine.
The ATF Florentine series has been digitized for posterity.
Learn more about Binner lettering... www.flickr.com/photos/51266334@N08/sets/72157629136715844/