Customer Lifecycle

picture & concepts courtesy of Sunny Balijapalli, via Josh Kopelman, via Andrew Chen

 

i love this picture. great way to think about different ways to interact with customers as they go through a standard lifecycle with your website / app / business. some similarites to the 5-step "AARRR" startup metrics model i beat like a drum, but i like this model a lot too :)

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Uploaded on May 15, 2008