Dollars For Deoras
After the failure of the "cash for clunkers" program, they tried several other variations of the same theme. The one that turned out to be the most popular and received a lot of response was the "Dollars for Deoras" campaign. People traded in their old Deoras from all corners. Here you can see two more old Deoras being trucked into a car lot.
What people didn't know was the owner of this lot was pocketing the money for all the Deoras brought in for this promotion and secretly, instead of sending them off to be crushed, he was selling them at inflated prices for collectors to restore!