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Vintage Soft Drink Artifacts | by John O Dyer
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Vintage Soft Drink Artifacts

NuGrape is a brand of grape-flavored soda pop. The NuGrape brand was first bottled in 1921 and by April 1933, The National NuGrape Company was founded in Atlanta, Georgia. NuGrape was followed up by the popular Sun Crest brand of soft drinks in 1938. In 1965, the National NuGrape Company introduced Kickapoo Joy Juice, a product based on Al Capp's Li'l Abner comic strip. All three brands were acquired in 1968 by The Moxie Company (renamed Moxie-Monarch-NuGrape Company and later Monarch Beverage Company).[4] In 1970, Moxie-Monarch-NuGrape discontinued domestic U.S. sales of Kickapoo Joy Juice.

 

In 1999, NuGrape and the Nesbitt's line of carbonated drinks were acquired from Monarch Beverage Company in Atlanta by Big Red, Ltd. of Waco, Texas under its North American Beverages Products division, which also included Nesbitt's.[6] The National NuGrape building still exists in Atlanta at 794 Ralph McGill Blvd., but is not open to the public.

 

"Kayo Chocolate Drink" was the name of a popular bottled soft drink. It was manufactured for several decades, and featured Kayo Mullins on its colorful label. In recent years, nostalgic "Drink Kayo" tin and embossed metal advertising sign reproductions have been available.

 

Moon Mullins (aka Moonshine Mullins): with his big eyes, checkered pants, perpetual cigar and yellow derby hat; Moon was an amiable roughneck amid a cast of roughnecks. He haunted saloons, racetracks and pool halls, mangled the English language with jazz age slang, and got into endless scrapes looking for an easy buck or a hot dame. Moon himself was a low rent but likeable sort of riff-raff, involved in get-rich schemes and bootleg whiskey, crap games and staying out all night with disreputable friends. None of the roughhousing was fatal or even particularly threatening, however. Indeed, the gentleness of the situational humor behind the all the characters' rough edges kept the strip on an even keel. The name "Moonshine" referenced Mullins as a drinker and gambler during Prohibition.

 

Kayo: Moon's street urchin kid brother, who slept in an open dresser drawer - one of the strip's most iconic images. Pint-sized Kayo (a play on "K.O.", sportswriters' shorthand for a knockout punch) was wise beyond his years, and even a bit of a cynic. His plain-speaking, matter-of-fact bluntness was a frequent source of comedy. Full of mischief and bad grammar, Kayo was usually clad in suspenders and a black derby, and was a good deal more of the ruffian than Moon.

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Taken on July 2, 2010