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W Allegheny Ave & N 30th St | by dovate
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W Allegheny Ave & N 30th St

I’ve spent the last couple of weekends driving all over North Philly photographing billboards. Although I’ve devoted 24 hours to this project, driven more than 80 miles and killed the timing belt on my car, a project of this scale ideally should have demanded 40 hours and 200 miles of driving. But that wasn't in the schedule or budget, which is why you see some HDR trickery in a few backlit shots and some less than ideal shadows otherwise. But what are these billboards? See here:

 

The Wall Remixed: The North Philadelphia Small Business Advertising Campaign is a multi-media collaboration among renowned artists Carl Pope, Mari Hulick and Homer Jackson, the Mural Arts Program and Philagrafika 2010. Using images created by students in the Mural Arts Program's ArtWorks! education program and input from local business owners, the artists designed 25 billboards and posters that visually celebrate North Philadelphia's small businesses and community organizations. The project is designed to increase awareness of resources and have a positive economic impact on businesses in this culturally mixed neighborhood. The billboards will be displayed through March, thanks to a partnership with Clear Channel Outdoor.

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Taken on March 6, 2010