Inside the Winter Garden (the main public lobby) of the Comcast Center. The Comcast Center is located at the northwest corner of 17th and Arch Streets in Philadelphia.
The Comcast Experience Video Wall is the largest four-millimeter LED screen in the world. Spanning 83.3 feet wide by 25.4 feet high, the 2,100 square-foot video wall brings spectacular original programming to visitors 18 hours a day.
The wall displays thousands of unique hours of programming, created exclusively for The Comcast Experience Video Wall.
Utilizing a technique called “3-Camera Panorama,” which involves placing three high-definition cameras side-by-side and filming everything from spectacular nature footage to urban landscapes, a seamless, wide-screen vista is created.
This realistic imagery offers 10 million pixels of clarity — five times the resolution of hi-definition TV — supplemented with computer-generated images of amazingly realistic quality, producing a vivid virtual world.
The system that delivers the content to the screen has the ability to make a pre-designed selection from a bank of hundreds of images. The selection from the delivery system is random in nature, in order to create an array of ever-changing imagery.