catalog cover shoot

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    This is a full view of the setup in my garage for the cover shoot for the second edition of our parts catalog. That's me waiting to see if the photographer needs the bike moved, which is also why I am in my stocking feet so as not to mar the paper drape. I purchased two white paper background drapes and taped them together to get a wide enough "infinite" background for the bikes and models. After advertising in the local newspaper want ads we hired two women who were inexperienced models but eager to work with the local "chopper guys". You can see the calendar this session produced here John Reddick, our product photographer for the first catalog was also half owner of the advertising agency which placed our magazine and newspaper ads. I had known him and his partner during my 4 years at the local newspaper where I worked as an artist in the retail display advertising department. John and Bill Smith leased space on the third floor of the newspaper where they provided services to both the editorial and advertising departments of the Stockton Record. I had worked with both men closely on many projects at the newspaper and it was a natural fit to turn to them when we needed to begin printing catalogs. In 1976, after I had closed my last motorcycle shop they offered me a job which I accepted. Even with my previous 9 years of advertising work, John mentored me in prepress imaging and halftone reproduction of photographs for offset lithography. He was a master craftsman with many years of trade knowledge, a patient teacher and the man who instilled in me the master/apprentice ethic. After he died several years ago, his daughter offered me his entire catalog of negatives. I accepted her gift and culled these images from his years of work for me and many other local businesses, politicians and community leaders. After removing all the negatives that pertained to my motorcycle shops I donated the remainder of the collection to the Bank of Stockton Photo Archives, a local 142 year old institution with a vast archive of historical images. Scanned from a 37 year old 35mm negative shot by John Reddick in September 1972.

    Virginia_Slims, aerre46, and 12 other people added this photo to their favorites.

    1. dstone2 66 months ago | reply

      cool shot

      goldcoast bike week 2007
      seen in
      Biker Life

    2. lonniec61 66 months ago | reply

      what a treat to get all these old shots to go thru after all the years

    3. chopperchick 66 months ago | reply

      seen in
      Biker Life

      cant wait to see more of them my friend what a great story...would you flickre mal me if you dont mind me using this in the insider...its a section on our front page for news in the group..i know you are a bit shy hen it comes don to it...cant wait t see more

    4. deletemx [deleted] 66 months ago | reply

      Thanks for sharing these with us. It gives us an insight into the origins of the custom biker culture.
      We very much appreciate the time and effort in choosing, uploading and properly describing them.

    5. GEORGE BONNEVILLE [deleted] 66 months ago | reply


      seen in
      Biker Life

    6. mcwont 66 months ago | reply

      Enrique, it was encouragement from friends like you that I have decided to put in writing my experiences from the early days of the chopper boom. Much of it is passing into history as us greybeards age and stop riding and/or living the life. Having read several accounts, including Arlen's biography by Michael Lichter and "Born to be Wild" by Paul Garson of Easyriders, I have come to realize there are omissions of fact. Some of these are probably just oversight by the people interviewed as we all have our own versions of the past, colored by our point of view. My recollections are just one mans experience in what was an exciting time for all of us who lived it.

    7. dstone2 65 months ago | reply

      thanks fior sharing jeff its great to get insight from people like your self thid is the sort of thing that chopper chic and my self over a bottle of johny walker started this gruop for we found other groups had blinkers on and what you ride doesnt make you a biker it comes from passion and the heart

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