1973 Calendar

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    This is one of my bikes photographed in my garage with a 12 foot paper drape as background. I hired the models and had a pro shoot the session. I hand silkscreen printed 2000 black and process blue 23x35 calendars as shop giveaways. John Reddick was the photographer for this shoot as well as having photographed most of the products in our first catalog printed in early 1972. The manufacturers in the first two years of the chopper boom didn't have time to print catalogs or have professional product photos taken. Only Tom McMullen of AEE choppers had a catalog and had started publishing Street Chopper Magazine in March 1970. In 1971 D&D Distributors in Burbank,CA had several of it's owners start "Easyriders" magazine, appropriating the movies name by adding an "s" and trademarking it. Not having an extensive parts catalog to promote like McMullen, the first issues of Easyriders was filled with ads for biker paraphernalia with post office box addresses. The ads were all from magazine employees who sold the stuff to augment their meager pay. Our catalogs were in demand by dealers and riders because manufacturers like Santee Industries and Paughco had no advertising budget or printed catalog available.

    Kurt_73, John E Adams, mikey.yeah, and 5 other people added this photo to their favorites.

    1. Land of the Lost 109 months ago | reply

      Quite honestly I love the look of late 60's / early 70's models...

      Would love to do some retro shoots...

    2. rr250roadracer 66 months ago | reply

      The "Easyriders" magazine carried those type ads well into the 80's. It did not sit well with me when I tired to help market new product for those businesses around me in NE Ohio. Only Rip had some form of friendship towards me.
      I enjoy reading about your experiences. Your background in the graphic arts shows a very good teacher has been in your past.
      Thanks for your sharing these photos.

    3. mcwont 66 months ago | reply

      Larry, I felt the same way about the publishers and editors of Easyriders. Went with Arlen, taking bikes to socal several times over the years, and never could allow myself to make friends with those guys. For instance, Arlen Fatland of Denver ran a Christmas two page ad for years in Easyriders filled with motorcycle tinkets,mugs,scarves etc. One year as he tried to place the ad for maybe the fifth or sixth year in a row, the publishers refused to accept the place order. Turns out they had spent the last year having most of his stuff copied in asia and ran their own "house ad" that Christmas and for more than a decade afterwards.

    4. rr250roadracer 66 months ago | reply

      Does not surprise me. They refused new product releases, and the cost was way too high. How can you afford a four color 1/3 of a page that cost nearly $3,000 grand back in '79-80 to sell some thing to smoke your dope in while riding?
      All of my releases and photo stories to Chopper, Hot Bike and others got far more contacts and sales.

    5. Allen Hayden 66 months ago | reply

      Quite honestly I love the models but not as much as that bike!

    6. Phil Dillon 62 months ago | reply

      Thanks for sharing this great image with a Creative Commons license. I thought that you might like to know that an artists' collective in England is using it to promote a charity concert.

      Medway Eyes Goes Back To The Seventies

      All web sources point back to this image so you are always credited.

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