Facebook Mobile Ad Revenue, September 2013
Produced by Social Fresh
Facebook began to offer mobile ads as an option to brands in Q2 2012. A little over a year later mobile ads are poised to take over as the majority of Facebook revenue. On Oct. 21 Facebook will announce new revenue numbers. We averaged past quarter to quarter growth to predict that their mobile ad growth will take over another 10% of their total revenue, crossing the 50% mark for the first time.
This is clearly points to larger trends, including consumer time spent on mobile devises and native advertising growth. Facebook has become the leader in mobile advertising innovation and is poised to take on more of the total mobile advertising pie in 2014. Google will attempt to hold their ground and has major assets such as Android, Chrome, Gmail, G+, and Google Maps at their disposal. Other social networks will also be involved in the breakdown, especially Twitter. Tumblr and LinkedIn both launched mobile-only, in stream ad options in 2013. Pinterest just began testing their first ads and has a growing, mostly-mobile audience. And Instagram has announced they plan to launch ads on the mobile-first social network within a year.