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any weather is pepsi weather

Long Island City, NY

 

Any Weather is Pepsi Weather (slogan 1950-1957)

 

Pepsi-Cola sign originally built in 1938 is all that remains of a Pepsi-Cola bottling plant that formerly occupied the Hunters Point waterfront.

 

"In 1938, the LIC Pepsi bottling plant installed the company’s largest neon sign on the facility’s rooftop. Built by the Artkraft Strauss Sign Corp., the structure comprised a 120-ft.-long sign grid covered with the product name. Shaped in the classic 1930s, Art Deco, cursive script, the letters were formed with open-face channel letters outlined with exposed, ruby-red, neon lighting. Capitals “P” and “C” stood approximately 44 ft. high. Smaller letters ranged from 15 to 18 ft. high. Pepsi purists note that the “double dot” colon, which appeared with the original Pepsi name, was replaced by the dash in 1942 to “modernize” the logo. The relatively modern Pepsi bottle neck logo (in use from 1970-1987) was added when the sign was refurbished in 1994."

  

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Taken on March 21, 2012