Marines and UFC®—Warrior Path
Agency: JWT

Elements: Films, online banners, mobile banners, microsite for UFC.com, television teaser, updated section for Marines.com, social media integration, field events, collaboration with SPIKE TV and The Ultimate Fighter reality show

Background: The Marine Corps and UFC don’t just share a target demographic of young males, they share a connection to the warrior lifestyle. This insight served as inspiration for an idea—one rooted in the Marines’ core values of honor, courage, and commitment.

Result: The web series produced more than 6.2 million impressions in the first two weeks alone.

These screenshots are from the microsite we designed for UFC.com to showcase the partnership. Visitors could watch videos and get more information about the Marine Corps.
3 photos · 41 views