Thank A Framer
Toronto copywriter / creative director Paul Fenn co-creates #THANKAFRAMER campaign with Jib.ca for Norbord. The campaign used a video in English & Spanish and social media to thank the mainly Hispanic American framers in housing construction for their hard work. It also drew attention to the skilled labor crisis there. The campaign was a huge success, exceeding its goal of 500,000 views by 300,000 during the month-long campaign.