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New York - Headquarters Restaurant on 5th. Avenue | by pepandtim
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New York - Headquarters Restaurant on 5th. Avenue

A postally unused postcard published by Hannau Color Productions, 475 - 5th. Avenue New York 17, N.Y.


On the back of the card they state:


'A unique eating place of distinction

established by General Dwight D.

Eisenhower's Mess Chef.

HQ for the finest in food and service.

108 West 49th. Street near 6th. Avenue,

New York, N.Y.

Blue Plate Luncheons

Complete Dinners

Cocktail Lounge'.


The restaurant is no longer operating.


A blue-plate special refers to a low-priced meal that usually changes daily. 'No substitutions' was a common policy on blue-plate specials.


The term was very common from the 1920's through the 1950's. There are still a few restaurants and diners that offer blue-plate specials, sometimes on blue plates, but it is a vanishing tradition.


In the 1974 film 'The Front Page', condemned killer Earl Williams was said to be getting a "95 cent blue-plate special from the greasy spoon across the street" for his last meal.

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Taken on December 1, 2017