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The Official Handbook issued by the Potteries Motor Traction Co Ltd., Stoke-on-Trent, nd {c1935] | by mikeyashworth
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The Official Handbook issued by the Potteries Motor Traction Co Ltd., Stoke-on-Trent, nd {c1935]

Another in the series of 'official handbooks' issued by various transport undertakings in mid-20th Century Britain and another that follows the same pattern as many municipal 'official handbooks' - indeed this too is produced by Burrow & Co Ltd of Cheltenham for PMT. The guides take the format of an extended tours brochure that includes adverts relevant to the company and the areas it serves.

 

The Potteries Motor Traction Co Ltd, PMT, had its origins in the company that bought out and converted the existing steam operated North Staffordshire Tramways in 1898. These were operated in the area known as "The Potteries" that surround the major towns of Stoke on Trent and Newcastle and that, as electric tramways, came into service between 1899 and 1905. The concern was an early operator of 'motor' buses in 1901 when steam buses were tried and these were supplanted within a few years by early petrol engined vehicles. By 1913 a fully fledged "Motor Omnibus Service" was in place although this was soon brought to a halt by WW1 and the requisitioning of vehicles. However by the 1920s, like so many other operators, motor buses were now the preferred investment and in 1928 the tramways were officially abandoned and replaced by buses. In 1933 the company was formally renamed Potteries Motor Traction instead of Potteries Electric Tramways or Traction.

 

As well as a dense network of local stage services in the urban and industrial areas of its namesake, PMT operated longer routes and some in conjunction with other operators into Cheshire, Shropshire and Derbyshire. By the time of this guide on c1935 they were also running day tours and other excursions as described. The cover shows a PMT coach in an approximation of the company's red and white livery amidst a suitably 'scenic' backdrop.

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Uploaded on December 7, 2021