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GPO : The Mobile Post Office : booklet cover, 1937 | by mikeyashworth
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GPO : The Mobile Post Office : booklet cover, 1937

During the 1930s the GPO - the General Post Office - the organisation that had responsibility for the UK's postal and telecommunications services, grew increasingly confident in its use of more contemporary styles of advertising and publicity. It was seen as a .modernising' force and this 1937 booklet cover is in a period 'poster' style. It is a great shame it is uncredited but it shows the latest innovation - the specially constructed Mobile Post Office, registered GPO 1.

 

The Mobile Post Office was just that - it was able to move around and attend public events such as agricultural shows and fairs and other such events. It allowed the provision of postal servcies (with a special hand frank) as well as allowing for the sale of stamps through the machine seen in the illustration and also for making telephone calls. It can be seen here at such a country event - local cheerful farmer, pipe in mouth, having just successfully completed a Post Office transaction! The text notes that many companies assisted int he design and construction of this vehicle - with its 3-ton tractor unit and trailer and that the MOT having allocated the registration index marks "GPO" for the exclusive use of Postal vehicles allowed the allocation of GPO 1 to the ensemble.

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Uploaded on October 20, 2021