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GPO : Come on the Telephone : advertising booklet issued 1934 : The new telephone service | by mikeyashworth
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GPO : Come on the Telephone : advertising booklet issued 1934 : The new telephone service

During the 1930s the UK's GPO - General Post Office - that had responsibility for telecommunications as well as postal services used well designed and thoughtful graphic design to market their services. They were often seen as 'cutting edge' just as the new technologies were and none more so than the telephone.

 

The GPO pushed the use of the 'phone to not just traditional business users but also to the growing middle classes who, generally, despite the Depression had weathered the decade in confident style often being the 'new suburbanites'. This booklet is aimed at that market and it contains text appropriate to the services and models of telephone now available - the shift to the newer design of telephone reciever away from the older 'candlestick' being well under way. The striking cover is wonderfully minimalist in style and is by one of the greats of the period - the US/British graphic artist and designer Edward McKnight Kauffer. It also makes use of the GPO symbol or logo designed by Macdonald Gill and that uses his brother's, Eric's, 'new' Gill Sans typeface.

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Uploaded on October 20, 2021