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"Enjoy the Riches of Britain" poster issued by Bristol Tramways & Carriage Co. Ltd - illustrated by S R Badmin.

One of a series of posters issued by the newly nationalised British bus & coach operators who formed part of the British Transport Commission that had acquired the transport combine "Tilling Group". The posters would have been overprinted with the relevant company - in this case the wonderfully entitled "Bristol Tramways & Carriage Company " - even though they hadn't run trams since 1941!


The illustration is by the wonderful artist S R Badmin - well known for his landscapes and trees that were reproduced as many a contemporary book illustration and greetings cards. It shows a charming stylised English village scene - the village rising to the church and with many an 'English Country Garden'. The posters are interesting in their own right - a hint that the 'bus companies in the BTC seemed to hanker after the railway companies known poster campaigns - although, given this poster likely dates from the early 1950s, just at the effective end of illustrative poster advertising in transport. It is noted that in 1951 Badmin undertook two posters for British Transport - a 'village poster and a castle poster' - I'm of the opinion this is the village one and I wonder if it isn't possibly a composite of Northleach in Gloucesteshire, with the church and the Wheatsheaf Inn? It does look 'Cotswolds'.

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Taken on August 21, 2010