Headlines grab everyones attention, people buy their favourite paper, pass it around at home & then bin it.
Next day it's the same all over again.
Going back many years ago when i was an apprentice at the brickworks in Calvert, on a Wednesday morning i used to bring the Bucks Herald newspaper to work. As i lived in Aylesbury it came out on the day of printing but for the rural villages it was a day later. Needless to say that i was swamped or robbed of it as soon as i walked through the door at work.!
Getting the news early is quite important to many as tomorrow it's old news.