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Super Mario

SUPER Mario turns 25 today (friday) - having sold 240 million games worldwide.

The huge sales mean Nintendo's hero plumber is a bigger earner than Harry Potter and more iconic than Mickey Mouse.

It is the biggest-selling video game franchise in history. A series of celebrity TV ads starts tonight to mark the anniversary.

Mario has starred in more than 120 games, a cartoon and a film.

He started life as Jumpman in Donkey Kong and became Super Mario in 1985. He was created by Shigeru Miyamoto, who won a Bafta fellowship this year.

Taken in Liverpool One....BEST LARGE.

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Taken on September 17, 2010