Visualisation CG Process
Thought I would just put together a basic image on the computer generated and photography processes we use to create our automotive brochure images. The main reasons why we've adopted and pushed this process within GM are things such as cost savings, security and the fact we don't normally get cars to photograph until 2-3 weeks before a launch. With our CG process we can create images 60 to 80 weeks before a real vehicle even rolls off the production line. It also gives us much more creative freedom in creating images that couldn't normally be photographed.
Anyway hope this gives a little insight to what we do at GM Holden Design. Just post a comment if you have any questions.