NBC Color City, Alameda Ave, Burbank, 1963
The first segment of the facility opened in 1952, shortly after CBS Television City, and was completed and dedicated in 1955. The original sign preceded the network's "peacock" logo. The main building has received several remakings and re-skinnings and looks far different today. Years before "The Tonight Show" moved here from New York, the facility's Studio 3 housed Bob Barker's "Truth or Consequences." On this day folks were gathering to watch a live broadcast of that durable audience-participation show. Los Angeles' KNBC Channel 4 had recently moved into quarters here. The long-popular Carriage House restuarant sits across Olive Ave.
After several years of speculation and preparation, NBC, in the first weeks of 2014, transferred all operations here to a new complex of facilities on the vast Universal City property. (The network and the Universal studio companies are co-owned). "The Tonight Show" after forty-two years in Southern California is going back to its original New York home, and all other TV production is moving a little way down the Cahuenga Pass to a new home, including KNBC-TV. And so the phrase that Dan Rowan and Dick Martin coined in their groundbreaking "Laugh-In" series -- "Beautiful Downtown Burbank" -- passes into television lexicon history.