new icn messageflickr-free-ic3d pan white
Social Media Connection vs Engagement | by Intersection Consulting
Back to photostream

Social Media Connection vs Engagement

www.intersectionconsulting.comYour organization's number of Facebook fans, Twitter followers or blog subscribers doesn't mean much - the asset lies in the size of your engaged audience.

 

Just because you have a huge network, doesn't mean you have a community. In order to fuel word of mouth and nurture advocacy, organizations need to:

 

* Invest resources in learning about the information needs and online behaviour patterns of their audiences.

* Develop pilot projects that test ways to harness and engage influencers.

 

12,743 views
6 faves
0 comments
Taken on January 15, 2011