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Social Media Connection vs Engagement | by Intersection Consulting
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Social Media Connection vs Engagement

www.intersectionconsulting.comYour organization's number of Facebook fans, Twitter followers or blog subscribers doesn't mean much - the asset lies in the size of your engaged audience.


Just because you have a huge network, doesn't mean you have a community. In order to fuel word of mouth and nurture advocacy, organizations need to:


* Invest resources in learning about the information needs and online behaviour patterns of their audiences.

* Develop pilot projects that test ways to harness and engage influencers.


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Taken on January 15, 2011