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2014 Skoda Rapid Elegance Spaceback: Australia's Auto Sales - August 2014: | by TuRbO_J
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2014 Skoda Rapid Elegance Spaceback: Australia's Auto Sales - August 2014:

Australia's Top 30 Selling Brands - August 2014:


1. Toyota - 15,638

2. Holden - 8,635

3. Hyundai - 8,601

4. Mazda - 7,529

5. Ford - 6,908

6. Mitsubishi - 5,233

7. Nissan - 5,124

8. Volkswagen - 4,066

9. Subaru - 2,901

10. Honda - 2,759


11. Jeep - 2,628

12. Mercedes-Benz - 2,360

13. BMW - 2,008

14. Kia - 1,960

15. Audi - 1,577

16. Suzuki - 1,434

17. Isuzu - 1,156

18. Renault - 834

19. Land Rover - 826

20. Fiat - 628


21. Lexus - 446

22. Volvo - 420

23. Peugeot - 305

24. Skoda - 300

25. Porsche - 245

26. Alfa Romeo - 232

27. MINI - 222

28. Great Wall - 212

29. Dodge - 129

30. Citroen - 115


31. Chrysler - 111

34. Proton - 74

38. Opel - 33

39. Infiniti - 30


Total New Vehicle Market - 88,157 Units - August 2014.


Year To Date (Y.T.D) - 737,975 Units so far for 2014 - Down 2.5% or 20,000 sale.


Another month goes by and another month Australia's New Car Market declines, now the seventh straight month! Sales are now down 2.5% for 2014 and there's now many believing 2014 will end in the negative and come to an end 5 years of record growth.


While private buyers continue to keep their part of the bargain in keeping the market moving, it's the private and government sectors that are keeping the market from growing, with their share of the market down and keeping a negative spin on what's happening.


Late July and going into August, there has been a lot of talk about the Australian market and where it's heading. Now that Ford, GM and Toyota will no longer be building vehicles in Australia from 2017, many in the industry and at government levels, believe there should be changes to how the market operates.


Currently, any passenger vehicle imported into Australia is hit with a 5% tariff and there is also the LCT - Luxury Car Tax, which sits at 33% on any luxury vehicle over $57,400AUD. If Australia has an FTA - Free Trade Agreement, with a country a vehicle is imported from, then it's a 0% tariff.


Australia currently has FTA's with New Zealand, Unites States, Singapore, Thailand, Malaysia and Chile and has also just signed FTA's this year with South Korea and Japan. We're also currently in FTA talks with China, India, Indonesia and Europe.


Many points have been raised with regards to how the Australian New Car market should proceed after 2017.


Many believe the market should be opened up even further than it already is, by getting rid of the 5% tariff and the LCT, to make cars cheaper for Australians.


There is a very well known theory that there is an 'Australian Tax', where importers charge Australian's more for their products than what they do elsewhere and it's very well known that most Australian's believe they get ripped off when it comes to buying a new car. Some importers have hit back in the media recently saying it's rubbish and that Australia is the cheapest when it comes to Right Hand Drive markets, namely it's been Mercedes-Benz and BMW being the most vocal.


While Australian's are earning more than ever before and employment levels are steady, Australia has become a very expensive place to live. The price of a new car is affordable, but most Aussies still believe they're not getting the best price. Some prices are at levels not seen since the late 90's, for your typical small sedan or hatch, like a Ford Focus, Toyota Corolla, etc and you can thank the internet for this!


People are very aware of what you can buy in other markets and at what price and it's not hard to do the sums.


Another couple of points that were raised, was that Australia should abolish our ADR's - Australian Design Rules, which can sometimes add thousands to the price of a new car. While our safety and emission standards are closely in line with that of Europe's, there are some features of a car that are unique to Australia, that manufactures must have done before a vehicle is allowed to be sold here. Also, if one vehicle has been certified to be sold in Australia, for example, a Volkswagen Golf, then whatever vehicle that is also built on the same platform as the Golf, like the SEAT Leon, Skoda Octavia and Audi A3, will also automatically be certified to be sold in Australia, instead of each vehicle individually having to go through the same process before they get passed, which is currently the way it happens.


Also, there has been a lot of discussions on whether or not Australia should open it's doors to second hand or 'Grey imports' being imported from Japan and the UK. Many people have said this could be disastrous to the New Car Market and have used New Zealand as an example of what's happened to their new car market, which almost halved when they opened their doors to 'Grey' imports. Plus there is also safety and environmental impacts it would have and it would also add to the age of the Australian car fleet, which already stands at 10 years old. But some say it'll give Australian's more choice and cheaper prices.


Then there is another point that was also raised called 'Parallel Imports', where Australians would basically just order their cars straight from the factory online, effectively cutting out the middle man and in this case, the dealership!


Interesting times ahead!


I guess this is what happens when globalisation wins!!


Australia's New Car Market was recently compared to that of Spain's in regards to how close the market is, especially the Top 10 Selling brands. It's so close between the manufactures, it's anyone's guess who will finish in which position by the end of the year. Looking at the Top 10 in Australia, is almost getting like that now too. Toyota is still king, but it's been losing market share and now looks less likely to ever gain the commanding position it once held a few years ago, where it held close to 22% of the market, now it's 18%.


Sorry for the huge spill guys, got a bit carried away!


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Taken on September 6, 2014