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2013 Toyota Corolla Levin ZR Hatch - Australia's New Car Market - Full Year 2013 (Jan - Dec) | by TuRbO_J
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2013 Toyota Corolla Levin ZR Hatch - Australia's New Car Market - Full Year 2013 (Jan - Dec)

Australia's Top 40 Selling Brands for 2013: Full Year Results:

 

1. Toyota - 214,630

2. Holden - 112,059

3. Mazda - 103,144

4. Hyundai - 97,006

5. Ford - 87,236

6. Nissan - 76,733

7. Mitsubishi - 71,528

8. Volkswagen - 54,892

9. Subaru - 40,200

10. Honda - 39,258

 

11. Kia - 29,778

12. Mercedes-Benz - 27,547

13. Jeep - 22,170

14. Suzuki - 22,075

15. BMW - 20,522

16. Audi - 16,009

17. Isuzu - 10,209

18. Land Rover - 8,350

19. Renault - 7,016

20. Lexus - 6,920

 

21. Great Wall - 6,105

22. Volvo - 5,174

23. Fiat - 5,088

24. Peugeot - 4,413

25. Skoda - 3,555

26. Chrysler - 2,676

27. MINI - 2,535

28. Alfa Romeo - 2,373

29. Porsche - 1,905

30. Dodge - 1,661

 

31. Opel - 1,610

32. Ssangyong - 1,507

33. Citroen - 1,180

34. Jaguar - 1,105

35. Chery - 903

36. Proton - 611

37. Infiniti - 304

38. Maserati - 134

39. Smart - 126

40. Bentley - 121

 

Full Year Market Total: 1,136,227 Units. A new all time record - Up 2.2% on 2012, which was also a record!

 

Other highlights and not so highlights for 2013:

 

Toyota was the biggest selling brand again for the 11th year in a row and for the first time ever, Toyota also had the biggest selling vehicle in Australia, the Toyota Corolla sedan and hatch, which knocked off last years title holder, the Mazda 3 sedan and hatch. Toyota sales were down -1.6% for 2013.

 

After announcing GM Holden would close it's operations in Australia, Holden sales slipped -2.3% and Holden's market share went under the 10% barrier for the first time in it's history!

 

Mazda sales dipped slightly, down -0.7%, yet held on to it's title as the biggest selling import brand. 2014 should see the brand increase sales, with the introduction of the all new Mazda 3 hitting dealerships at the end of January 2014. Many are already predicting the new Mazda 3 will be the biggest selling vehicle in Australia for 2014. Toyota will release the all new Corolla sedan in February in Australia, so it should be interesting to watch what happens.

 

Hyundai had another record year, with sales up +6.0%. The i20, i30 and the ix35 were the stand out performers for Hyundai, who is now chasing 100,000 sales in 2014.

 

Ford, which like GM Holden, announced that it too would end local production, also saw it's sales drop by - 3.5% and under 90,000 units, for the first time since the 60's! The Ranger, Focus and Territory SUV were Ford's best sellers.

 

Nissan saw a drop of -3.8% from 2012's results and is now trailing Hyundai and Mazda for the title of best selling import brand. The Navara, Pulsar and X-Trail were Nissan's best sellers.

 

Mitsubishi saw it's sales climb an impressive +21.5%, off the back of huge sales from the all new Mirage, Outlander and Triton Ute.

 

VAG - Volkswagen Australia Group: Volkswagen saw it's sales improve by a messily +0.1%. A PR nightmare earlier in the year regarding reliability and warranty issues on some of it's vehicles, saw a buyers backlash! Not even the release of the new Golf could kick sales along. Skoda too saw it's sales improve, but only by a few units more than on 2012, while Audi saw it's sales improve +10.1% and a new record for 2013. It was the first time ever 15,000 or more Audi's have been sold in Australia in a single year!

 

Honda sales were up +9.6%, with the new CR-V and Civic being it's only shining light.

 

Subaru recorded record sales for 2013, due mainly to the all new Forster and XV SUV's and the first time ever more than 40,000 Subaru's were sold in Australia in a single year.

 

Mercedes-Benz saw sales climb +23%, BMW also saw sales more ahead, up +11.5% and was the first time both brands sold more than 20,000 units each in a single year.

 

Isuzu sales improved +31.2%, Lexus was up just +1.2% and Land Rover was also up +5.3%.

 

Kia sales slid -3.2% as did Suzuki's, also down -8.2%. These results weren't too bad when compared with results from Australia's biggest selling Chinese brand, Great Wall Motors, which saw sales nose dive -44.5% and move the brand outside of the Top 20 sellers.

 

Renault was one of the biggest improver's of 2013, which saw sales rocket more than +40% and also move into the Top 20 sellers list, racing from 24th spot in 2012, into 19th spot in 2013! It's 2013 result was also a record for the brand, which haven't been at that level since the 60's. Mind you though, back in the 60's and 70's, for some reason both Renault and Peugeot sales in Australia were combined. Not sure why?

 

Jeep sales increased +2.3% with more than 20,000 units sold, while Fiat saw it's sales triple from it's 2012 results and Alfa Romeo increased +162% and saw it's best result since 2002. Chrysler sales were up, with just the 300 sedan and Grand Voyager MPV on sale here and Dodge sales were down slightly, with just the one model available being sold in Australia, the Dodge Journey.

 

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Taken on October 4, 2012