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Holiday campaign for Macy's! | by tad carpenter
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Holiday campaign for Macy's!

Man oh man was I thrilled to work with Macy's. The experience was great not only because the project was so strong but the team of people were amazing. The campaign I created was for Macy's National Holiday Events. Each year Macy's puts on several special events in cities all across the US to help promote the joy of the Christmas season. The campaign was used in all medias on materials ranging from magazine and newspaper ads to in store display & POP to dozens of other marketing materials. Keep an eye out in coming years for more from me and Macy's....we plan to bring this campaign back for several years to come. More images from the campaign can be found here: tadcarpenter.com/work/illustration-1/macy-s-holiday-campa...

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Taken on December 15, 2010