Elegant 1953 Fashion Ad, Satin Wedding Dress
From a 1950s magazine budget article/advertisement on how financially strapped brides-to-be could save money when planning their weddings.
Detailed fashion description of the lovely, homemade wedding dress pictured (shown without its matching jacket nor its bridal veil) from the article:
"On this budget, we give you the perfect dress for that most important day -- a satin dream designed for Woman's Day by Sophie. Like all the clothes of this creative designer, it is lovely, lady-like, and flattering; in fact, it's everything a wedding dress should be.
"Attractive and new, the waist-belittling, twelve-gore, ankle-length skirt makes an ungraceful movement almost impossible. The skirt, taffeta lined for built-in rustle, eliminates the need for a crinoline. Any full petticoat will do. Or net ruffles may be added to flounce out a straight one.
"While we're as sentimental as the next one about a bride, we believe her gown should be used -- not packed away in tissue as a keepsake. That's why we are so pleased with this Sophie Original - a dance-length dress of white satin which, without its tiny jacket, is just made for a whirling waltz."
Pattern views, fabric information, and a mail-order coupon (making this a not-so-subtle advertisement) were also included in the article.
Published in Woman's Day, March 1953, Vol 16 No. 6
Fair use/no known copyright. If you use this photo, please provide attribution credit; not for commercial use (see Creative Commons license).