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Elegant 1953 Fashion Ad, Satin Wedding Dress | by classic_film
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Elegant 1953 Fashion Ad, Satin Wedding Dress

From a 1950s magazine budget article/advertisement on how financially strapped brides-to-be could save money when planning their weddings.

 

Detailed fashion description of the lovely, homemade wedding dress pictured (shown without its matching jacket nor its bridal veil) from the article:

"On this budget, we give you the perfect dress for that most important day -- a satin dream designed for Woman's Day by Sophie. Like all the clothes of this creative designer, it is lovely, lady-like, and flattering; in fact, it's everything a wedding dress should be.

 

"Attractive and new, the waist-belittling, twelve-gore, ankle-length skirt makes an ungraceful movement almost impossible. The skirt, taffeta lined for built-in rustle, eliminates the need for a crinoline. Any full petticoat will do. Or net ruffles may be added to flounce out a straight one.

 

"While we're as sentimental as the next one about a bride, we believe her gown should be used -- not packed away in tissue as a keepsake. That's why we are so pleased with this Sophie Original - a dance-length dress of white satin which, without its tiny jacket, is just made for a whirling waltz."

 

Pattern views, fabric information, and a mail-order coupon (making this a not-so-subtle advertisement) were also included in the article.

 

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Published in Woman's Day, March 1953, Vol 16 No. 6

 

Fair use/no known copyright. If you use this photo, please provide attribution credit; not for commercial use (see Creative Commons license).

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Uploaded on November 15, 2013