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The Nestlé trademark in 1868 | by Nestlé
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The Nestlé trademark in 1868

Henri Nestlé recognized the importance of branding from the very beginning. His logo, featuring small birds being fed in a nest on an oak branch, was based on his family’s crest. Although it has been updated over the years, it remains the recognisable and distinctive logo of Nestlé today.

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Taken on December 14, 2009