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The Six Principles of Social Media

Six core social media principles, in combination, deliver on the promise of mass collaboration, and

set social media apart from other forms of communication and collaboration. Gartner

assembled these principles after an extensive examination of over 400 social media

implementations across geographies and industries.


To learn more about harnessing the power of social media for your organisation, join Gartner analysts exploring these topics in depth at the Gartner Portals, Content & Collaboration Summit 2012 on 19-20 September, London. For more information visit the website

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Taken on July 6, 2012