Twitter PR Strategy

A strategic approach for organizations which are using Twitter to connect with their audiences, developed by Ogilvy's 360 Degree Digital Influence group.

  • Mark Pollard 6y

    I like this framework. Simple and clear. Opportunity to add in something around content promotion (inviting people to read/view online content you've created) as well as using Twitter in itself as a content/creative vehicle (simple example would be posting original Haikus).

  • Slava V. 6y

    Thank you for releasing this shot under CC license. Just wanted to let you know I've selected to display this image at 'Public Relations' news page (it's my hobby site), full attribution and link to you is provided. Thank you once again.
  • BillyWarhol 6y

    Looks like a Pyramid PONZI Scheme to me!! I LOVE IT!!******** ;PPP

    -- (?)
  • extraUNanonymous 6y

    Nice simple framework. One question that I'm sure it raises for a lot of companies though is "who" should be twittering. In many big companies the people participating in social media and on twitter are not PR people, but they are practitioners in their own area. Maybe a framework like this could be made a bit more 'discipline agnostic', or includes some ideas about who should be doing the following. If you're organization want to become a thought leader in a particular area you had better find your most knowledgeable person in that area and get them up to speed :)
  • nickjayres 6y

    Thanks for sharing - this seems like a simple, straightforward approach to help frame Twitter a bit better for those who have heard of Twitter but know nothing about it or its potential uses.
  • Scott Fillmer 6y

    great framework for twitter, it is more than just a social site, it is networking at a high level but you have to create and engage, nice graphic
  • bordeaux700 6y

    I agree with nickjayres. I'd heard about twitter a couple of years ago and had heard that it could be beneficial for networking, but didn't realize how much until I finally got my own account and answered the challenge of improving my networking skills with Twitter.
  • ginacuclis 6y

    Thank you for this framework. Still looking for the answer to who should be twittering. I stop following people when they spend too much time tweeting about irrelevant information, (e.g. what they had for lunch).
  • Scott Thompson 6y

    I've found that Twitter offers me an opportunity to better interact with those I'm following. I can respond to comments easily when I might not otherwise send an email.
    This is a great doc that I'll be keeping.
  • drewie123 6y

    Very succinct and spot on framework. The only objection I might have would be that I personally think that if you are on Twitter solely to do Product Promotion & Sales, you should definitely engage more than just answering replys, DMs and provide info when needed or upon request.

    From my own experience, people that are entering into the social space in general and Twitter in particular have too much of a "Push Mentality" and completely lack in efforts when it comes to building relationships. You should try to become a thought leader, Tweet about industry developments and try to have a continuous dialogue with existing as well as potential customers. When features and prices fail to hold up as differentiators between your company and your competitors, the personal and qualitative features of your brand will take over and prevail.
  • alxflickrrr 6y

    Thanks for sharing!
  • Paul Bradshaw 5y

    Great diagram, thanks - have added it to a post I wrote a while ago on 'Social media is a tool, not a strategy'
  • André Natta 5y

    Great graphic - added it to a post about Twitter chats and engagement - Twitter chats - deconstructed (a little), Urban Conversations, 8.18.2010.
  • Shailesh Tripathi 4y

    Your article on Twitter Infographics is very interesting and appealing to readers. Thanks and wish to post you more article about it
  • Mas Hengky 2y

    do you have tips for twitting easy?
    long tweet never been that easy
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