1selfmeter©, the elastic ruler for emotional measurements
CIVICO13 designed a "subjective ruler" to take measures with mercy and irony.
Developed for the exhibition La caffettiera del masochista, ovvero degli oggetti impossibili (Art&Gallery, Milan, Italy. Fuorisalone 2005.)
La caffettiera del masochista means "the masochist's coffeepot" and it's the italian translation for the title of the famous book The Design of Everyday Things by Donald A. Norman. The aim of the ehxibition was to design and produce impossible things.
1selfmeter was exhibited at:
> Piemonte Torino Design 2006/2007 (travelling ehxibition: Torino, Canton, Seul, Ningbo, Hong Kong, Kyoto, Hanoi, Santiago del Cile, Belo Horizonte. Next stage: Instanbul). More info: www.piemontetorinodesign.it
> Palermo Design Week 2007 (Palermo, Italy). More info: www.palermodesignweek.it
> MIAAO, Museo Internazionale delle Arti Applicate Oggi 2007 (Torino, Italy)