Chuck vs The Footlong - SAVE CHUCK!
Chuck is one of the greatest shows on TV these days. Not a lot of people watch it, but its fanbase is a loyal one. The show is very heartfelt, hilarious, has great action, great soundtrack, fantastic plot, and it's sexy without being smutty. I especially love their sly pop culture references (e.g. Reginald VelJohnson, who played Sgt. Al Powell in the original Die Hard, recurring his role as Al Powell on an episode with a Christmas hostage situation... or their constant naming bad guys after villains from classic movies). It's been my family's favorite show since it premiered in 2007. It's a show that really just makes you feel good all over when you watch it. It never fails to please, and we would be devastated if it went off the air. But thanks to DVR's (and a great chunk of Chuck viewers are technology nerds, so it's to be expected), Nielson ratings are down, and the show IS in danger! So, Zachary Levi, star of the show, has started a campaign to save Chuck! Subway is Chuck's biggest sponsor. They even sneak the $5 Footlong jokes into the show whenever they can. So Zachary is asking everyone to go to Subway (biggest sponsor!!!) this Monday and order a $5 Footlong. It's a great, cheap, healthy lunch... so even if you're not a fan... why not go get one? Do it for me! And while you're there, drop a note in the suggestion box thanking Subway for sponsoring Chuck and asking them to help keep the show around! Also, if you can, please please please watch the Finale LIVE (NOT an hour later on DVR.... really, truly LIVE) this Monday night! And lastly, if you are a big fan, like me and my family, take the time to write some letters to the people in charge of it all.Now that you've read my summary of the situation, here are the details from www.msplinks.com/MDFodHRwOi8vemFjaGFyeS1sZXZpLmNvbS8yMDA5...:
To Participate in the Finale and Footlong campaign I’m asking that fans…
1. Get the word out on this program. Lots of people want to help
Chuck, but may not have the time or inclination to write letters, but
the network will listen closer if we’re talking dollars.
2. Still, if you can…write letters to NBC & Universal telling
them why you think Chuck is great (Ben Silverman is Co-Chairman of NBC
and Angela Bromstad is with Primetime Programming). In that letter be
sure to mention that you’re going to be supporting Subway, one of
Chuck’s key sponsors by purchasing a $5 Footlong the evening of the
finale and that you’re spreading the word to convince more fans to do
the same…this is a way for non-Nielson fans to show their love of the
show by directly supporting one of Chuck’s key advertisers.
3. Write a thank you letter to Subway, letting them know what the fans
are trying to do here and thank them for their product placement spots
4. Convert as many new fans as you can before the finale…we need the numbers.
5. On April 27th be sure to BUY A $5 FOOTLONG from Subway
and if possible, drop a note in the comment box at the franchise
letting them know you’re participating in the Finale and Footlong
campaign to save NBC’s Chuck, of which Subway is a product placement
6. Watch the finale LIVE if possible.
If you do nothing else…do the last two items on the list.
Again…the intent is to let the network and their sponsor know that
we’ve received their message. This is something a Nielson box can’t
do…this is a translation of fan loyalty into real dollars that NBC
& Subway can measure. Thanks for listening.
Subway - Chief Marketing Officer
325 Bic Drive
Milford, CT 06461
3000 W. Alameda
Burbank, CA 91523
President of Primetime Series NBC
100 Universal City Plaza
Bldg 1320, 4th Floor
Universal City, CA 91608
Big thanks to Wendy Farrington for this campaign!