new icn messageflickr-free-ic3d pan white
GP042BD | by Greenpeace International
Back to photostream


Activists show the coal dust on their hands after branding a train carrying mountaintop removal mined coal to Duke Energy's Marshall Steam Station with the Apple logo. just 19 miles away from Apple's iCloud data center being built in Maiden, N.C., the electricity used at the center will be generated by Duke with coal from the most destructive form of mining sold to the grid as part of the fleet that provides electricity for Maiden and North Carolinans.


Greenpeace joins with activists from communities impacted by mountaintop removal coal mining to block and "rebrand" a coal train with Apple logos, as it headed to a Duke Energy coal plant in North Carolina, US. The coal, extracted from the mountains of Appalachia, will be burned by Duke Energy and help to power Apple's data centre in North Carolina. As more people around the world use the cloud to store and share photos, videos, and documents, IT companies have to build more data centres (buildings so large they are often visible from space) that house thousands of computers and consume tremendous amounts of electricity. Some data centres use as much electricity as 250,000 European homes. Currently, Apple power their iCloud with coal.

0 faves
Taken on May 3, 2012