Paul Buff Arm Two
Enough of the iPhone pics. This demonstrates what is possible with this simple arm. Center top to bottom: Flash bracket (without the arm) in normal position won't allow it to tilt.
Middle: Flash bracket (without the arm) choked up as far as possible: some tilt but flash is almost touching the point of the soft box.
Center Bottom: flash bracket (with the arm) back at the normal end of the shaft - major amount of tilt.