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Etichettificio Pugliese a Lineapelle - Bologna, 18-20 ottobre 2011 | by popaitaly
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Etichettificio Pugliese a Lineapelle - Bologna, 18-20 ottobre 2011


POPAI Mission & Vision

Our Vision

To advance the evolution of marketing at retail as a strategic advertising medium integrated into the marketing mix globally.


Our Mission

POPAI is the trade association of the marketing at retail industry dedicated to serving its more than 1,700 members internationally by promoting, protecting, and advancing the broader interests of marketing at retail through research, education, trade forums, networking, and legislative efforts.Who We Are

POPAI is an international trade association for the marketing at retail industry. Founded in 1936, POPAI prepares to celebrate its 75th anniversary with over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at retail producer companies and advertising agencies from six continents and over 45 countries from around the world.


POPAI is the premier source of learning, knowledge and future-oriented research for the marketing at retail industry, and provides resources, education, ideas and advocacy to enhance the power and performance of the marketing at retail professional and community.


Our membership draws on leaders from some of the industry’s premier companies, like: Anheuser-Busch, Coca-Cola, Energizer, Johnson & Johnson, McDonalds, Pepsi-Cola, Target, Walmart, and Wendy’s to name a few.



Piazzetta Umberto Giordano 4 - 20122 MILANO - tel. 02 76016405

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Taken on October 19, 2011