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Valley of the Gods, Bears Ears National Monument | by Jeff Sullivan (
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Valley of the Gods, Bears Ears National Monument

I've looked into the company Patagonia this week since they sued the federal government over the proposed 85% reduction of Bears Ears National Monument in Utah.


Here's the company's mission statement: “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”


“Can we even imagine what an economy would look like that wouldn’t destroy the home planet? A responsible economy?”

- Patagonia founder Yvon Chouinard


Patagonia CEO Rose Marcario regarding Patagonia's $20M venture capital fund to fund green startups, and founder Yvon Chouinard: "Yvon wants to use that money to create greater change in the world. He’s not doing what some companies do, who hoard their cash or pay huge dividends.”


“If you want to change government, change the corporations, and the government will follow,” he wrote. “If you want to change corporations, change the consumers.”

- Yvon Chouinard, “The Next Hundred Years." (1995 essay)


The company gives 1% to environmental causes annually, and has been taking revenue and market share from competitors.

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Taken on October 14, 2007